Understanding How SEO Works
If you have a website, you have probably heard of a lot of discussion about search engine optimization. This concept is not really about programming or anything that is highly technical. The basic premise is to make your website as easy as possible for the search engines to index. The idea is simple, but you have to understand how the search engines do it. Read this article to get a firm grasp of what SEO is all about. The search engine crawlers look at one thing in your website. They look at the mark-up of your content. This is a coding language like HTML or PHP. They do not look at anything that is not text. So any images, videos, sound files and non-text content will be ignored. When a search engine spider crawls over the text content, it is collecting data and content and storing it in its enormous database. If they come to a mark-up that is a link, they will follow that link to the landing page. These links are recorded, and the contents of the linked page are also indexed an...