SEO Ethics: Black Hat vs White Hat Methods
In old Western movies, the "good guy" would ride around in a white hat, taking care of all the bad guys, who were typically clad in black hats. Just think about the Lone Ranger, for example. In the world of SEO , competition is fierce, as positioning on the front pages of search results is key to performance. Before you begin promoting your site, it is important to look at some of the characteristics of white hat and black hat methods . Black Hat SEO has to do with ethically unsound practices of website construction to boost the number of views that a website gets. Three of these tricks include keyword stuffing, using invisible text, and doorway pages. Keyword stuffing just means sticking keyword after keyword into your website page, with little regard for making sense with your text. Your users will hate it, because your website will be nonsense, and after a limited amount of time, the search engines will catch up with you and penalize your site. Invisible text involves...