How to Choose the Right Programmatic Analytics Platform
Home » Blog » Advertising » 10 Factors to Consider When Choosing the Right Programmatic Analytics Platform By Stewart Gandolf Chief Executive Officer Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020 —and it’s easy to understand why. Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear. It also highlights who’s seeing them and how profitable they are in real-time—a level of transparency that’s not available with any other type of advertising. Luckily, there are many programmatic analytics platforms on the market today. Choosing the right one helps businesses stop marketing dollars from flowing into irrelevant market segments while focusing resources on the most beneficial opportunities. So how do you know which platfor...